Having a great site is the first step in having a successful digital marketing campaign. However, now you need to draw traffic to that site.
For a lot of organisations, search engine optimisation can be a great idea. If someone is searching for what you do, then being there at the top of the rankings to offer them your version of what they’re looking for will obviously be of benefit to you.
So why do some sites rank higher than others? And how can you get your site to rank higher? Well first of all, you need to bear in mind that the term ‘search engine optimisation’ is a bit of a misnomer. There is never an ‘optimal’ level of SEO. You can always do better.
If you’re new to SEO, then here are a few of the basics. Even if you already know a thing or two, there have been a few developments in the last few years that you might find interesting here too.